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This One Makeup Fact Fucked Me Up And I Feel Like Everyone Should Know

Earlier this year, I was minding my own business, researching some makeup facts for BuzzFeed dot com, the website.

I am not a white lady named Carrie Bradshaw, but you get the point.

I am not a white lady named Carrie Bradshaw, but you get the point.

       Folks, it’s time we had a little talk about Max Factor.

You’ve probably heard of it – the “makeup of makeup artists”, overseen by the legendary Pat McGrath, and one of the oldest makeup brands in the world.

But have you ever thought about the meaning behind the name?

 “Well, obviously, it means ‘Maximum Factor!'”, I hear you cry. “It’s the best in the business, the best you’re gonna get, the maximum, if you will.”

If you thought this, kudos to you because you’re exactly like me – wrong.

Max Factor is actually this guy.

Contrary to what this may look like, this is just him taking measurements of a young woman's head and face with a slightly odd-looking contraption.

General Photographic Agency / Getty Images

Contrary to what this may look like, this is just him taking measurements of a young woman’s head and face with a slightly odd-looking contraption.

Maksymilian Faktorowicz, also known as Max Factor, was a Polish-Jewish cosmetician, who founded the company in 1909.

According to The Max Factor Story, Mr Factor started by selling eye shadow and eyebrow pencils before he launched his full range of cosmetics, “calling it ‘make-up’”.

So, no, it doesn’t mean “maximum factor”. Every time you talk about Max Factor, you’re actually talking about our mate here.

Here he is showing off some rouge to actress Renee Adoree, but weirdly not quite looking her in the eye. Good ol' Max.

Hulton Archive / Getty Images

Here he is showing off some rouge to actress Renee Adoree, but weirdly not quite looking her in the eye. Good ol’ Max.

BUT THAT’S NOT ALL, MY FRIENDS. I HAVE ANOTHER FACT.

Ever heard of Smashbox Cosmetics, launched by Dean and Davis Factor in 1996?

They’re the GREAT-GRANDSONS of Max Factor.

THERE YOU FUCKING HAVE IT.

THERE YOU FUCKING HAVE IT.

Now, I know what you might be thinking. Much like my colleagues who are tired of hearing me scream about this, you’re probably like “I know this! It’s not a big deal! Be quiet, Gena, we hate you!”

Which...ouch...but fair enough.

Which…ouch…but fair enough.

BUT I NEED EVERYONE WHO DOESN’T KNOW TO KNOW TODAY, OKAY?

 

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